Marketing travel insurance can be quite the challenge. Travel insurance is never an easy product to get consumers excited about or take seriously, and thereby, many companies who offer travel insurance – including ourselves – often find themselves at the drawing board when developing new ways to help travelers understand just how important travel insurance really is while traveling.
If you’re a travel insurance broker or a tour operator who happens to also be selling travel insurance, you may often find yourself trying to develop ways to educate, entice, and ultimately convince consumers that travel insurance is beneficial for them. You could always talk to consumers about why travel insurance is a good asset during travels, or provide a summary of benefits information to the consumer regarding what they’d be getting if they purchased a travel insurance policy.
But, let’s be real.
The fact of the matter is that’s a pretty passive, and dry way of presenting travel insurance to your customers. It doesn’t really open travelers’ eyes to the importance of travel insurance, and it’s quite possible that your consumers probably don’t even understand what they’re buying.
So, now what?
Is there a way to make help your consumers understand travel insure and its value? Sure there is. In fact, there are quite a few ways of achieving this. As a company that’s been closely working with travel insurance since 1974, we would like to share 3 tried-and-tested methods we’ve seen along the years that have really helped engage with travelers!