Travel Insurance Marketing Checklist

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You see the value of offering travel protection plans to your clients: not only do they increase your value to customers as a one-stop travel service provider, but selling these plans also adds to your revenue as a business. The question is, how can you maximize the opportunity for your business in selling travel protection plans? Good marketing strategies are key to ensuring a healthy travel insurance participation rate – or take up rate – among your clientele.

  • Advertise the travel protection plan when promoting your trips. If customers know about the plan before booking, they’re more likely to sign up.
  • Distribute a flyer promoting the travel protection plan immediately after a customer books a trip. This can be sent by regular mail or email, and may be sent on its own or as an accompaniment to other materials you send post-booking. Mention that there are early purchase advantages by purchasing within x# days from the deposit date.
  • In your booking confirmation email or letter, mention the availability of a travel protection plan and why you recommend it. You are the trusted travel supplier, so your customers will be looking to you for advice and suggestions.
  • Share on your social media accounts that you offer travel protection plans, and explain what they are and why they’re important.
  • Don’t assume that your customers understand travel protection plans or all the benefits that are included. Take a moment to point out the featured benefits in the policy: trip cancellation and interruption, baggage loss, emergency medical expenses, emergency medical evacuation, emergency and standard travel assistance (an oft-undervalued benefit that can be very useful in a variety of situations!).
  • Make it easy and convenient for your customer. Explain in simple terms how they can immediately and quickly enroll in a travel protection plan.
  • Explain the benefits of enrolling early. Most travel protection plans have Early Purchase Advantages, or benefits available only for those who enroll within a specified timeframe of booking their trip (often within 14, 21 or 30 days, depending on the plan). These benefits can be extremely valuable add-ons to the customer, and also provide that extra push to secure the travel protection plan enrollment right away when they’re most likely to act.
  • Send a Travel Insurance Response Form asking the traveler if they purchased the insurance, and if so, through what company. If they have not purchased insurance at all have them sign a waiver indicating that they declined to purchase the insurance
  • Prior to a trip departure send travelers a reminder to purchase travel insurance. Travel Insurance Services can provide you with departure reports that show which travelers have purchased the insurance through our plan.
  • If you send pre-departure materials, remind the travelers to have their emergency assistance contact information with them, regardless of who they purchased the insurance through. This is a valuable service and also serves as a reminder to have this important information with them, or to purchase insurance if they have not already.
  • Need help with any of the above? Ask your travel protection plan provider and they should be able to answer any questions, assist with promotional ideas and copy, and even develop marketing materials.

 

Get Started Today

Interested in adding to your bottom line by selling our travel insurance products? Please contact us to inquire or discuss your options!

If you’re a tour operator or other travel company looking to sell travel insurance to your clients, please contact:

Sharon L. Broo

Vice President, Travel Insurance Sales

Sharon.broo@usi.com

(770) 905-4065

 

For general questions about our products, contact Travel Insurance Services Customer Service:

M – F, 9am – 7pm EST

(800) 937-1387

info@travelinsure.com


Increasing Your Revenue Through Travel Insurance Sales

As a small business owner or manager, you understand tight margins and the need to make good, efficient business decisions in order to maximize profit so you can continue in your mission of serving clients. For many tour operators and other travel industry servicers, offering travel protection plans to customers is often an underrated method of building revenue.

How does it work?

When you contract with Travel Insurance Services to offer one of our travel plans to your clients, we set an agreed-upon competitive commission rate per sale. Each time one of your clients purchases our travel plan from you, more money goes in the pocket of your business. It’s one of the easiest ways to boost your revenue as it doesn’t require much legwork on your end. Once you sign a contract with Travel Insurance Services, we provide the information you need to share with your clients. You may opt to create a custom marketing piece or flyer promoting the plan to your clients, but we can also assist in this endeavor.

No matter who you partner with to offer travel protection plans, your travel insurance provider should help you develop materials and strategies to increase the take rate among your clients.

The impact of our partnership is that your business can increase revenue from travel insurance by 30% or more. With an average trip cost of $2,500 and insurance take up rate of 20%, a more passive account would earn $40K from travel insurance sales. With the help of our marketing support and strategies, our average client take up rate is much higher at 50%, which generates a total of $100K to their bottom line.

Travel Insurance Services Case Study

We worked with a small cruise line and implemented a series of training and educational sessions. We also provided marketing material and relevant information on travel insurance to share with their clients. These initiatives resulted in a 50% take-up rate for travel insurance sales.

Revenue from Travel Insurance Sales: By the Numbers

Typical Travel Insurance Revenue for PASSIVE Tour Operator:

 

Total Customers:

1,428

Average Trip Cost:

$2,500

Average Travel Insurance Total Premium per Insured Sale:

$212.50

Annual # of Travel Insurance Sales (7% participation):

100

Annual Commission Revenue from Travel Insurance:

$5,312.50

   

Typical Travel Insurance Revenue from EDUCATED & TRAINED Tour Operator Team:

 

Total Customers:

1,428

Average Trip Cost:

$2,500

Average Travel Insurance Total Premium per Insured Sale:

$212.50

Annual # of Travel Insurance Sales (50% participation):

714

Annual Commission Revenue from Travel Insurance:

$37,931.25

   

Bottom Line Additional Revenue to Tour Operator:

$32,618.75

Get Started Today

Interested in adding to your bottom line by selling our travel insurance products? Please contact us to inquire or discuss your options!

If you’re a tour operator or other travel company looking to sell travel insurance to your clients, please contact:

Sharon L. Broo

Vice President, Travel Insurance Sales

Sharon.broo@usi.com

(770) 905-4065

 

For general questions about our products, contact Travel Insurance Services Customer Service:

M – F, 9am – 7pm EST

(800) 937-1387

info@travelinsure.com


Concerns about Terrorism in the Travel Industry

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The year of 2018 brings with it a remarkably positive outlook for the travel industry, with expected growth continuing throughout the year. According to tripinfo.com:

“This growth in travel isn’t about localized economies and domestic road trips via the family car anymore (although RV sales are expected to hit their highest level in four decades in 2017 according to the Recreation Vehicle Industry Association). With increasing globalization, international digital and social connectivity, and easily accessible methods of travel, it is easier than ever before for travelers to jet set to somewhere new… While we worry about the rise of nationalism in certain parts of the world, we expect local and national governments and other organizing bodies to maintain and strengthen accommodative policies that support tourism growth in a sustainable way in the long run. Policy uncertainty and geopolitical tensions can’t be ignored, but outside of any major shock, we expect travel to benefit from a solid year of macroeconomic growth in 2018.”

Lingering within this overall positive outlook are certain areas of concern within the industry, notably geopolitical stability, or lack thereof. In particular, travelers still express a level of apprehension for the potential of terrorism in their destination, be it international or domestic travel. With almost regular highly visible incidents of terrorism occurring lately, even in what were once thought of as “safe” or “stable” destinations, it’s no surprise that travelers may have concerns about it affecting their travels. How can you allay their concerns without actually having any control over the situation?

Travel insurance plans that cover terrorism as a named peril can go a long way toward easing the minds of travelers, and at the same time reflect positively on you as you offer a solution. Travel Insurance Services offers numerous trip cancellation plans that include terrorism coverage as a named peril.

Specifically, in both our Travel Insurance Select and Trip Care Complete plans, the Trip Cancellation benefit covers a terrorist incident that occurs within 30 days of your scheduled departure date in a city listed on the itinerary of your trip. This same city must not have experienced a terrorist incident within the 90 days prior to the terrorist incident that is causing your trip cancellation. Benefits are not provided if the Travel Supplier offers a substitute itinerary. This benefit also applies if a terrorist incident occurs during your trip in a city on your itinerary; that event would be covered under the Trip Interruption benefit.

The terrorism coverage is available on our Travel Insurance Select Plan, Trip Care Complete plan, and custom tour operator plans. Do keep in mind that not all travel insurance plans include coverage for terrorism, so be sure to understand the product thoroughly before offering it to your clients.

If you have any questions about the products offered by Travel Insurance Services, or would like to know how we can better help you and your clients, please contact us!

M – F, 9am – 7pm EST

(800) 937-1387

info@travelinsure.com

Source: https://www.tripinfo.com/ITM/Articles2017/ITM8156.html


Travel article

Pro Tips for Your First Trip Abroad

by Sara Parker

You’ve been bitten by the travel bug, and you finally have the time, money and means to take your first trip abroad. But where do you start? There are so many places to go, people to meet, things to eat and cultures to experience. Lucky for you, there are plenty of resources available to help you decide where to go and plan your entire trip. The following are just a few tips to get you started:

Decide Where to Go

All you know is that you want to travel out of the country, but aren’t sure where to go first. Begin your journey with research. Ask your friends about their favorite trips abroad, conduct online searches of some of the most popular destinations or go to your local bookstore to browse the travel section. You also should start narrowing down what type of trip you want to take, such as a remote, outdoors trek, major city tour or a cruise. Think about what you want out of your first time abroad to help decide what kind of excursion you want. As you start narrowing down your options, you also should narrow down your search parameters. For example, only look for the best locations to go backpacking or the best places with art history museums. The lists, books, and websites you’ll find will help you pick the best destination.

Get Your Documents

Once you know where you're going, you need to get going on your paperwork as soon as possible. If you don't have a passport or need to update an old one, do this immediately because it can take several weeks (and sometimes months) to complete. According to the U.S. Department of State, your passport needs to be valid at least six months after your return and have at least two blank pages that can be stamped by customs. Depending on the country you've chosen and the duration of your visit, you also may need to get a visa. Each country has different rules and regulations for visas and you usually have to send your passport and documentation to that country to be granted a visa (which is why you should do it immediately). The Department of State has information broken down by country that gives you directions on how to apply for a visa.

Book Your Flights

There are several points you need to consider before booking your flights online: dates, location, and price. If you are set on a certain time of year for your trip, the first thing you need to do is make sure flights are available during this time. From there, you can narrow down your options by what airport you want to fly out of from your home and into for your destination. Be very careful when you're conducting your research because many websites will tell you they are close to major tourist destinations even if they aren't (it's all relative after all). Do your due diligence by checking how far the airport is from your hotel so you don't end up with a large taxi bill. Now you can start looking at various airlines and prices. Although you may be excited, you may not want to book your flight too far in advance, according to CheapAir.com. According to their study, you should book your flight two to four months in advance of your trip to get the best prices. They have each region of the world broken down by the best time to book flights for more information.

Reserve a Place to Stay

Just like with your flights, you need to do some research on where you'll stay during your trip abroad. Whether you make a reservation at a hotel, hostel, Airbnb or couch-surfing option, you should look into how far it is from the major attractions and destination in the city. Use Google Maps on your smartphone to input addresses and locations to see if you can walk or take public transportation to all the places you want to go or if you'll need a car or taxi to get around. Keep in mind that the cost of cab rides adds up quickly.

Your accommodations also greatly depend on your budget for the trip. If you're pinching pennies, hostels are a great option. They usually are in the heart of major cities and can be booked for affordable prices (especially if you're planning an extended trip). Hostels also provide you with the opportunity to meet new people, talk to the locals and have a more authentic experience. Hotels and Airbnb may be more expensive options, but offer more privacy, services, and luxury. Be sure to look at pictures of the hotels or homes on their website, and read reviews and comments on websites like TripAdvisor and Yelp. Take advantage of the power of a smartphone like the LG G6 to compare all of your options and do as much research as possible. Your phone not only lets you look at websites, but also take screenshots and save information for later use in case something goes wrong.

As you plan your trip, be sure to include the major tourist attractions as well as some local activities on your itinerary. Give yourself plenty of time to explore, try new things and soak in a new culture. With a little research and planning, you'll have an amazing trip and be itching to plan the next one.

Purchase Travel Insurance

Getting travel insurance is prudent with any vacation, but it’s especially important when you’re traveling abroad. Protect your investment in your trip, and also ensure you’re covered in case of sickness or an accident while traveling (after all, many U.S. healthcare plans don’t cover you outside the U.S. Check with your individual plan). USI Travel Insurance Services offers a variety of travel protection plans, so you can find the right plan for you:

Visit http://www.travelinsure.com/ to view all of our plans and learn more.

 

Sara Parker has a passion for travel and travel writing. She lived and studied in Segovia, Spain, for six weeks, has traveled throughout Western Europe, Peru, Costa Rica and the United States. She hopes to hit every continent and share her journeys through her writing.

 


Fireworks

On July 4th 241 years ago, a room full of delegates and appointed officials signed into being a new nation built on ideals now nearly synonymous with the American way of life.  On that day, there was no certainty that the United States would win their battle against England but there was trepidation, determination, and courage. Little did the Founding Fathers know what they would create with their signatures when they signed into being the Declaration of Independence. This weekend marks the countdown to July 4th- an annual holiday commemorating the birth of America and celebrating the American people. 

Where history began and where it continues

In 1682, nearly one hundred years before the historic signing of the Declaration of Independence in Philadelphia’s Independence Hall, William Penn arrived seeking to settle a land of religious tolerance for himself and his fellow Quakers. This vision was realized through the formation of his namesake Pennsylvania and, within it, Philadelphia- a name combining the Greek words phileo – meaning ‘love’- and adelphos - meaning ‘brother’- which has led to its famous nickname as “the city of brotherly love.”1

Today, Philadelphia still holds its place as a major American city. It is both a modernized tourist attraction and a glimpse into its history as the birthplace of the United States of America. Being that USI Affinity’s headquarters is located in this remarkable city, we are presenting you with a list of five (out of the many) must see locations in Philadelphia for the 4th of July.

Top five places to visit in Philadelphia:

  1. Christ Church

Nestled among the busy streets of Philadelphia’s Old City, the tower and steeple of stand tall against the backdrop of high-rise office buildings and skyscrapers. An anachronism serving as a bastion for American history, Christ Church was Founded in 1695 as the first parish of the Church of England in Pennsylvania2.

Once the tallest building in America until 1856, the current structure was erected in 1744 with its steeple and tower added in 1754 with funds collected by famous parishioner Benjamin Franklin2. It was in this church that many important figures in American history- such as William Penn, Benjamin Franklin and George Washington- met and worshiped. This common gathering space played a crucial role in the Revolutionary era as it not only served as a common ground for these American figureheads but it also welcomed the Continental Congress, hosted President George Washington and other legislators during national days of prayer, and symbolized the new nation’s break from the Church of England. According to the church’s website, it was in Christ Church that “the Protestant Episcopal Church in the United States was created from the ashes of the Church of England.”3

Today, approximately 250,000 visitors each year come to see the historic church and its burial ground, wherein seven signers of the Declaration of Independence and five signers of the Constitution are buried. It is open for tours and also serves as an active Episcopal Church with weekly services. 3

Fun Fact: Christ Church is where the American Episcopal Church was formed.

 

  1. The Museum of the American Revolution

The Museum of the American Revolution has recently been opened in the city that the war for independence began- Philadelphia. The new 118,000 square foot museum not only showcases its collection of artifacts from the Revolutionary War and the Revolutionary Period, but immerses visitors into the historic time period4.

The museum has thirty-one audiovisual experiences, twenty life-like figures and ten theaters among its hundreds of artifacts4. In addition to highlighting the stories of the Founding Fathers and Revolutionary War soldiers, the museum provides an “inclusive picture of the American Revolution that is often overlooked by other institutions” 4 by including stories from both enslaved and free Africans, Native Americans, and women.

For more information about the museum, click here.

Fun Fact: According to the Museum of the American Revolution’s website, one of the most “anticipated pieces in the museum is General Washington’s Headquarters Tent, an iconic piece of history where President George Washington slept and made world-changing decisions.“4

  1. The Delaware River Waterfront- Penn’s Landing

In 1682, visionary William Penn first docked on the shores of what would become the foundation of his place in American history- Pennsylvania1. Today, Penn’s arrival in what would become his namesake state is celebrated through Penn’s Landing, a stretch of the Pennsylvania bank along the Delaware River Waterfront. Despite its name, the Penn’s Landing that exists today as a popular tourist attraction is not exactly where Penn landed or made the infamous treaty with the Lenape Indians granting him the land that is now Pennsylvania. That location is actually several miles north of Penn’s Landing. Regardless, Penn’s Landing blends in with the historic district of Philadelphia along the edge of Old City. It hosts numerous concerts and events all throughout the year- including movie screenings, open air concerts, ice skating and fireworks for the 4th of July5.

Fun Fact: Today, a historic marker commemorates the real spot where Penn first set foot on what would become Pennsylvania soil, located in Chester, PA.

  1. The Philadelphia Museum of Art (and the Rocky Statue)

Hailed as the third-largest art museum in the nation, the Philadelphia Museum of Art is located at the end of the Benjamin Franklin Parkway in central Philadelphia and overlooks the Delaware River. Founded in 1876 as a museum for decorative arts located in Memorial Hall, the Philadelphia Museum of Art was relocated in 1928 to its current Greek-inspired building6. Today, the museum features a wide variety of Renaissance, American, Impressionist, and Modern art6.

In connection with the famed museum is another celebrated Philadelphia must-see attraction. At the bottom of the stairs leading to the East Entrance of the museum is the famous Rocky Statue. This bronze statue was created in the likeness of actor Sylvester Stalone’s character Rocky Balboa for the filming of Rocky III. Stalone donated the statue to the city of Philadelphia where the movie took place and it has become a popular tourist attraction7.

Fun Fact: The stairs leading to the East Entrance of the Philadelphia Museum of Art are well known as the “The Rocky Steps”, an attraction that, like the Rocky Statue, was made famous by the Rocky movies. The steps have even been declared as the second most famous movie filming location in the entire world7.

  1. Independence National Historic Park

What better way to celebrate the birth of a nation than at the very place the Founding Fathers signed the country into being? Philadelphia’s Independence National Historic Park is widely known as the “birthplace of American democracy”8. Its grounds see approximately 4.3 million visitors per year and host multiple historic treasures, such as Independence Hall wherein the Declaration of Independence, the Articles of the Confederation and the U.S. Constitution were signed.

Originally erected as the State House of the Province of Pennsylvania in 1732 until 1756, Independence Hall hosted “historical milestones” including meetings of the Second Continental Congress from 1775 to 1783, the ascension of George Washington in 1775 as the Commander in Chief of the Continental Army8. With its time as an operational hub for legislative action long since passed, Independence Hall now serves as a historic monument and is open regularly for guided tours.

Outside of Independence Hall, the Independence National Historic Park includes the popular Liberty Bell Center, the First Bank of the United States, Franklin Court, National Constitution Center, and Independence Visitor Center among others. The park in it’s entirely, as does each of the historic sites that it is comprised of, preserves the foundation upon which the United States was built. For more information about the park, click here.

Fun Fact: Now the largest city in Pennsylvania, Philadelphia served as the nation’s capital from 1790 until a permanent capital was established in Washington, D.C., in 18001.

Ready to see American history unfold before your eyes on your next travel excursion? Contact ABA Insurance for all of your travel insurance needs by clicking here or calling 1-855-874-0811.

 

 

 

References:

  1. History.com Staff. (2009). Pennsylvania. Retrieved June 27, 2017, from http://www.history.com/topics/us-states/pennsylvania
  2. Christ Church. (2016, August 09). Retrieved June 21, 2017, from http://www.visitphilly.com/history/philadelphia/christ-church/
  3. Church History and Those Who Attended. (n.d.). Retrieved June 23, 2017, from http://www.christchurchphila.org/Historic-Christ-Church/Church/Church-History-and-Those-Who-Attended/86/
  4. Museum of the American Revolution. (2017, May 24). Retrieved June 23, 2017, from http://www.visitphilly.com/museums-attractions/philadelphia/museum-of-the-american-revolution/
  5. Penn's Landing. (2016, August 16). Retrieved June 21, 2017, from http://www.visitphilly.com/outdoor-activities/philadelphia/penns-landing/
  6. Philadelphia Museum of Art — visitphilly.com. (2017, March 28). Retrieved June 24, 2017, from http://www.visitphilly.com/museums-attractions/philadelphia/philadelphia-museum-of-art/
  7. The Rocky Statue And The Rocky Steps. (2017, June 15). Retrieved June 24, 2017, from http://www.visitphilly.com/museums-attractions/philadelphia/the-rocky-statue-and-the-rocky-steps/
  8. Independence National Historical Park. (2016, June 13). Retrieved June 25, 2017, from http://www.visitphilly.com/museums-attractions/philadelphia/independence-national-historical-park/